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The festive season is a boom period for many businesses and industries, with Australians flocking to the shops in order to fill up those stockings. From looking for holiday and dining experiences, through to grabbing a bargain – it’s the ultimate rush as the working year winds down.
Of course, every business is looking to tap into this action and generate as much revenue as they possibly can. So as a hospitality venue, how exactly can you take advantage of the Christmas boom?
Here are some tips to boost your seasonal sales, as well as strategies to help get return business in the New Year and beyond.
This is the time of the year that children go on holidays and families come together from near and far.
You can make your venue more appealing by offering discounts and deals aimed specifically at families, as this is the time of year, they are more likely to be coming in groups. Giving these incentives means you’re giving them a reason to choose your venue over your competition.
On top of your lights, tinsel, trees, presents and other festive decorations, consider adding some Christmas cheer to your menu as well. Whether you’re a cafe, bar, restaurant or even a hotel, this is something you can action easily.
Customers may be more likely to make an impulse purchase at this time of the year to treat themselves and a Christmas-themed menu item or two may help nudge them in the right direction.
You can even often changing themes like the 12 Days of Christmas to help bring in new visitors, while also rewarding your existing clientele with something fresh and new.
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The Christmas period means that businesses everywhere will be having office parties, luncheons and dinners to celebrate the year that was and reward their staff. Some will choose to have events outside of the office while others will order in food and drink to have in the office.
You can tap into this revenue stream by being proactive, providing menus and samples to local businesses so that they have you firmly in mind when booking their Christmas cheer.
If your business currently offers gift cards, ensure that they are placed prominently and proactively pitched towards your customers. Over 30 million gift cards are sold at Christmas time in Australia every year, which makes it a huge revenue-raiser for any enterprise.
And not only will these gift cards bring in revenue now, but they also have the potential to bring new customers through your doors in the future which will equate to strong sales down the track as well.
Evaluate your customer loyalty program
Do you have a customer loyalty program? If not, now is the time to set it up to give customers more reasons to come back in the future – essential at a time of the year when you are likely to be getting new business.
But if you already have a loyalty program, ensure that it rewards higher spends and big-ticket items as this will be attractive to customers looking to bring large family or work crowds along with them.
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