Gift Vouchers

Providing gift vouchers is another way to increase customer loyalty, gather valuable customer data, introduce new patrons to your venue and provide free word-of-mouth advertising.

Gift vouchers boost restaurant sales not only by expanding the customer base, but also through purchases that exceed the amount on the card.  On occasions where only a few dollars remain on the card, customers will likely return to your establishment to use them up – and will purchase more than the few dollars they have left.

Although cultivating new customers is important, tending to existing ones should be even more of a priority.  Businesses make most of their money off of loyal customers that return either frequently or at least on occasion.  Patrons want to know that restaurant operators care about them and value their business.

Some business owners might think the investment of gift vouchers is too expensive or too much of a hassle, but they provide plenty of benefits that paper gift certificates do not.

It’s possible to forge a paper gift certificate, which could lead to a loss in sales for your business.  Gift vouchers, on the other hand, are very difficult to duplicate.