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Opening a new restaurant in Australia can be an exciting yet challenging venture, offering immense potential in a dynamic and diverse market. With the country’s rich food culture, competitive industry, and growing focus on sustainability, there are key considerations that can set a new restaurant up for success.
The groundwork for opening a restaurant involves thorough planning and strategic decision-making, whether you’re a seasoned restaurateur or a first-time entrepreneur. Navigating the ins and outs of this vibrant industry requires insight, preparation, and a commitment to excellence.
But if you do your research and take the time to acquire all the things you need to open a restaurant, you can maximise your chance of success – and start your business off on the right foot.
Here we delve into a few of the crucial factors in the planning necessary to open up a restaurant.
What do you need to start a restaurant? We would recomend hiring a consultant or tapping into a network of hospitality veterans to help you come up with a business plan. This will help you define things such as:
There is no substitute for a business plan. If you don’t have a business plan, you’re essentially driving without a roadmap – and there’s no guarantee that you’ll get to your destination.
Use demographic information to help you find the right part of town for your restaurant – and then start looking for space! Here are a few things to look for when choosing a location for your restaurant:
Though it may be hard to find a location that fits all these requirements, this is the biggest and potentially most time-consuming factr to set you up for success.
Being clear on the demographic of your restaurant and catering to their needs is equally as important as the location because it directly influences nearly every aspect of the business, from concept and menu design to marketing strategies and pricing. Understanding your target market allows you to tailor the dining experience to meet their needs, preferences, and expectations, ensuring a higher likelihood of attracting and retaining customers.
And the best way to figure this out is with a buyer persona. A buyer persona is a simple document that lists the basic attributes of your ideal customer – the type of person who would regularly come to your restaurant.
This document can include:
And much more. Creating a detailed buyer persona can help inform everything about your restaurant. By creating an idealised customer, you can tailor your restaurant and products to serve them – enhancing your chances of success!
Restaurant Front-of-House (FOH) technology has advanced significantly in the past five years, revolutionising how restaurants operate and interact with customers. These technological innovations have made processes more efficient, enhanced the guest experience, and helped streamline operations.
It’s crucial to do your due diligence and find the right providers for your restaurant business. Whether it is the right Order Ahead apps, table and reservation management, or the right end-to-end POS and Payments system with advanced reporting capabilities. The wrong choice here could literally see you throwing thousands down the drain every month.
Impos provides a one-stop-shop POS and Payments Bundle solution that saves the average restaurant $14,000 in fees p.a.* and designed to enhance the customer experience at every touchpoint. The right solution for your restaurant will see you turning tables seamlessly with fast payments ensuring efficiency.
The floor staff, including servers, hosts, and bussers, are the face of the restaurant. Their ability to create a welcoming, friendly, and efficient atmosphere can elevate the dining experience dranatically. A positive interaction with knowledgeable and attentive staff can make customers feel valued, turning a one-time visitor into a loyal regular.
In contrast, poor service can overshadow even the best meals, leading to dissatisfied customers and negative reviews, which can be damaging resulting in a poor Google rating score. Potential customers are a lot more online savvy now, researching options online is common when selecting their restaurant dining experience.
Promote your vanancies on Seek and Scout – a well known industry platform targeting hospitality. It’s also about word of mouth on this industry so join trade social media groups and get the word out. If you can get a large applicant pool, you’ll be able to pick and choose your employees more effectively. Here are some things to look for in potential employees:
Hiring the right staff is absolutely critical to the success of your restaurant. A restaurant startup lives and dies on customer service. Even if your food is great, your customers won’t come back if they’re treated poorly, or have long wait times.
So take the time to perform in-depth employee interviews, and don’t rush the process. You’ll know when you’ve found the right staff – and you’ll be set up for success.
1300 308 615