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How AI and Automation Are Shaping the Guest Experience for Australian Hotels

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Hospitality isn’t for the faint-hearted and is known to be an exciting and fast-paced industry. There is no-one busier than a Hotel Manager with a wide range of responsibilities every day – from overseeing front desk operations and managing staff schedules to handling guest complaints and ensuring everything runs smoothly behind the scenes. With constant demands on their time and attention, it’s easy for even the most experienced managers to feel stretched thin. In such a fast-paced environment, finding ways to save time without sacrificing service quality is essential. By embracing tools like automation and AI, hotel managers can offload repetitive tasks, streamline operations, and focus more on what truly matters: enhancing the guest experience and leading their teams effectively.

In today’s tech-driven world, guests expect more than just a comfortable bed and a good view—they want efficiency, personalisation, and seamless service. For hotels across Australia, AI and automation are quickly becoming the tools of choice to meet these expectations and create memorable stays that stand out in a crowded market.

Smart technologies are transforming the way hotels operate, allowing them to deliver faster service, optimise resources, and offer experiences that feel tailor-made. Here’s how AI and automation are revolutionising the guest experience across the Australian hotel industry.

Frictionless Check-In and Check-Out

Forget long queues at the front desk. Many hotels are now embracing self-service kiosks, mobile check-in apps, and even facial recognition systems to simplify arrival and departure.

Hotels in are implementing keyless room access through smartphone apps, allowing guests to head straight to their rooms after a long flight—no front desk required.

Guests get greater convenience and privacy, while hotel staff are freed up to focus on meaningful, face-to-face service.

AI Chatbots and Virtual Concierge Services

AI-powered chatbots are now handling routine guest queries 24/7—whether it’s asking for late checkout, ordering room service, or finding local dining recommendations.

Platforms like HiJiffy, Asksuite, and Book Me Bob (an Australian-developed AI bot) are being adopted by local hotel brands for multilingual, round-the-clock guest support.

Guests get instant, accurate responses at any hour, while hotels reduce pressure on reception staff during peak times.

Hyper-Personalisation Through Data

With AI, hotels can now deliver personalised stays that make guests feel known and valued—without being invasive.

  • Mini-bars can be stocked with a guest’s favorite snacks.
  • Room temperatures or lighting can be pre-set to preference.
  • On-site dining or local activity suggestions can be tailored to past behavior or interests.

A returning business traveller to Brisbane might receive an offer for express laundry or late checkout, based on previous stays.

Smart Housekeeping and Maintenance

AI and IoT (Internet of Things) are streamlining behind-the-scenes operations too.

  • Smart sensors detect when rooms are unoccupied and ready for cleaning.
  • Predictive maintenance tools anticipate equipment failures before they happen.

By automating room lighting and climate control based on occupancy, hotels reduce energy usage—critical in meeting Australia’s growing sustainability goals.

Revenue Optimisation with AI-Powered Pricing

Hotels are increasingly using AI-based revenue management systems like IDeaS and Duetto to set dynamic prices based on real-time market data, demand, and competitor rates.

Hotels can maximise occupancy and revenue without constant manual monitoring—especially important during peak seasons or events like the Australian Open or Vivid Sydney.

Human Connection, Enhanced—not Replaced

Perhaps the most important point: AI doesn’t remove the human element from hospitality—it enhances it. By automating repetitive tasks, hotel staff can focus on building relationships and handling complex guest needs with warmth and professionalism.

Instead of spending 10 minutes checking in a guest, front desk staff can now welcome them with a genuine smile, answer questions, and offer a personalised recommendation—all while the tech handles the paperwork.

Embracing the Future, Today

As Australia’s hospitality industry continues to recover and innovate, hotels that strategically integrate AI and automation will be better positioned to meet evolving guest expectations, boost operational efficiency, and stay ahead of the curve.

Smart tech isn’t just for luxury resorts anymore. Whether you’re a boutique hotel in Byron Bay or a large chain in Sydney, AI can help you deliver five-star experiences that keep guests coming back.

Impos offers an end-to-end system for multi-site and boutique hotels delivering a wide range of benefits with seamless integration to leading Property Management Systems, enhancing both operational efficiency and the guest experience.

Contact us today for a customised solution for your hotel.

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