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Black Friday for Hospitality: How Venues Can Turn Shoppers into Diners

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Black Friday isn’t just for retail anymore. While shoppers race for deals and fill the streets (and inboxes), hospitality venues have a golden opportunity to turn that foot traffic and spending mentality into real revenue. When done well, Black Friday can be one of the most profitable weekends of the year – not just for stores, but for cafés, restaurants, pubs, and bars.

Here’s how hospitality venues can tap into the shopping frenzy and turn bargain hunters into loyal diners.

1. Capture the Foot Traffic With Fast, Frictionless Service

Shoppers don’t have time for long waits or clunky ordering processes. This is where your POS becomes your biggest asset.

How your POS helps:

  • QR code ordering reduces queues and keeps diners moving.

  • Table-side ordering speeds up turnaround time during peak hours.

  • Real-time menu updates help staff avoid “out of stock” moments.

  • Integrated payments mean faster checkout and more table turnovers.

Shoppers want quick, easy, and reliable, your technology should deliver exactly that.

2. Run Black Friday Food & Drink Deals That Actually Work

Retailers offer irresistible promotions on Black Friday – and you can, too. The secret is keeping it simple and enticing.

Ideas that drive traffic:

  • Buy-one-get-one cocktails during peak foot-traffic times.

  • Limited-time “Black Friday Menu” with fast-service items.

  • Happy Hour extensions targeting shoppers who finish late.

  • Bundle deals like “Burger + Drink + Side” at a set price.

Make sure your POS is set up to handle these promo rules so your staff aren’t manually calculating discounts all day.

3. Turn Shoppers Into Subscribers: Grow Email & Loyalty Sign-Ups

People are already in a deal-hunting mindset, making this the perfect time to grow your database.

Offer instant-value incentives:

  • A 10% off next visit voucher for joining your loyalty program

  • A free coffee on their next order for signing up to email or SMS

  • Double loyalty points for Black Friday weekend purchases

With the right POS-linked loyalty tools, these sign-ups automatically sync into your marketing system, making future engagement effortless.

4. Partner With Retailers to Create Cross-Promotions

Collaboration is one of the most overlooked strategies for Black Friday. Nearby retailers want their shoppers fed and hydrated, and you want their customers through your doors.

Easy partnership ideas:

  • Show a receipt from a partner store and get 10% off your bill

  • Bundle promos like “Lunch + Shopping Voucher”

  • In-store tastings or coffee pop-ups to build awareness

A POS that can track promo codes or receipt-based discounts makes these collaborations seamless.

5. Make It Easy for Staff With Pre-Configured Workflows

Black Friday can be chaotic for your team. The smoother the systems, the smoother the service.

What your POS should streamline:

  • Automated discounts for Black Friday promos

  • Pre-set menus for quick item selection

  • Clear product modifiers to speed up ordering

  • Kitchen routing to handle high-volume ticket flow

When the tech does the heavy lifting, your staff can focus on serving guests quickly and confidently.

6. Use Data to Plan—Then Fine-Tune Throughout the Weekend

With a modern POS, you can see exactly what’s happening in real time.

Insights you should monitor:

  • Top-selling items

  • Wait times and table turnover

  • Hourly sales spikes

  • Staff performance and labour costs

  • Stock levels and predicted shortages

Small adjustments made during the day—based on live data—can significantly increase revenue.

7. Turn One-Time Shoppers Into Repeat Customers

Black Friday is the hook—but December and January are where you see the long-term value.

Ways to keep customers coming back:

  • Automatically send post-visit offers via your CRM

  • Promote upcoming Christmas specials or New Year’s Eve events

  • Encourage online reservations for the holiday period

  • Trigger loyalty rewards that bring them back within 30 days

Your POS data helps you identify who came in, what they bought, and how to market to them next.

Dont Miss Impos Black Friday Hardware Sale!

  • Upgrade your hardware for – $0 cost upfront*
  • – No out-of-pocket software costs – all-inclusive Impos package
  • – Flexible $0 Cost EFTPOS options
  • – 24/7 local best-in-class Customer Support
  • live onsite training

Impos are the hospo specialists delivering end-to-end POS & Payment Bundle solutions to ensure your business thrives.

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